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Legal

Privacy Policy.

Last updated: 7 July 2026

This Privacy Policy explains how MSR Builds (“we”, “us”, “our”), the maker of EMCP Tools, collects, uses, and protects personal data when you visit emcptools.com (the “Site”). We are based in Pakistan and serve users worldwide, so where the EU/UK General Data Protection Regulation (GDPR) applies to you, this policy is written to respect those rights.

This policy covers the website only. The EMCP Tools plugin runs on your own WordPress site and does not send your site's content or your visitors' data to us; any data handling inside the plugin is under your control as the site operator.

Who is responsible

The data controller for the Site is MSR Builds. For any privacy question or to exercise your rights, contact us at[email protected].

What we collect and why

  • Newsletter email: if you subscribe, we store the email address you provide (and the subscription source/timestamp) so we can send you release notes. Legal basis: consent. You can unsubscribe at any time via the link in every email.
  • Analytics (Google Analytics 4): only if you accept cookies. We collect aggregate usage data such as pages viewed, referrer, approximate (city-level) location, and device/browser type, with IP anonymization enabled. This helps us understand what's useful and improve the Site. Legal basis:consent. Until you accept, no analytics cookies are set and GA does not load.
  • Google Search Console: provides us aggregate search performance for the Site (queries, impressions, clicks). It does not identify individual visitors to us and sets no cookies on your device via the Site.
  • Server & security logs: our hosting keeps standard logs (IP address, user agent, request time) to operate and secure the Site and prevent abuse. Legal basis: legitimate interests.
  • Embedded content: some pages (e.g. tutorials) embed YouTube videos. When a video loads/plays, YouTube (Google) may set its own cookies and receive your IP address, governed byGoogle's Privacy Policy.
  • Web fonts: the Site loads Geist and JetBrains Mono from Google Fonts, which connects to Google's servers and may log your IP address to serve the font files.

Cookies

We use a small number of cookies and similar storage. Non-essential (analytics) cookies are off until you consent. See ourCookie Policy for the full list and how to change your choice at any time.

How we share data

We do not sell your personal data. We share it only with service providers that help us run the Site:

  • Google: Analytics, Search Console, and Fonts.
  • Our hosting provider: serves the Site and keeps operational logs.
  • Email/newsletter processing: to deliver the emails you asked for.
  • Freemius: handles licensing and updates for the EMCP Tools Pro plugin (only if you are a Pro customer; governed by Freemius's own privacy policy).

International transfers

Because we use global providers (such as Google), your data may be processed on servers outside your country, including outside the EEA/UK. Where required, such transfers rely on the providers' safeguards (e.g. Standard Contractual Clauses).

How long we keep it

  • Newsletter email: until you unsubscribe or ask us to delete it.
  • Analytics: retained per our Google Analytics configuration (default up to 14 months), in aggregate.
  • Server logs: kept for a limited period for security and then rotated/deleted.

Your rights

Subject to applicable law (including the GDPR), you have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected;
  • have your data erased;
  • restrict or object to certain processing;
  • receive your data in a portable format;
  • withdraw consent at any time (this does not affect processing already carried out).

To exercise any of these, email[email protected]. If you are in the EEA or UK and believe we have not handled your data properly, you also have the right to lodge a complaint with your local data-protection supervisory authority.

Children

The Site is not directed at children under 16, and we do not knowingly collect personal data from them.

Security

We use reasonable technical and organizational measures (HTTPS, access controls, least-privilege) to protect data. No method of transmission or storage is 100% secure, but we work to protect your information and address issues promptly.

Changes to this policy

We may update this policy from time to time. Material changes will be reflected by the “Last updated” date above.

Governing law & contact

This policy is governed by the laws of Pakistan, without prejudice to the mandatory data-protection rights you may have under the GDPR or other local law. Questions? Email [email protected].